South Florida Fishing Company

At South Florida Fishing Co, we are two high school kids with a dream—fueled by saltwater, sunrise missions, and a deep love for the lifestyle that comes with living on the coast. What began as a passion turned into a mission: to create high-performance gear that can handle the grind of long days on the water. Our hats are built for the bold—waterproof, ultra-breathable, and tough enough to take on Florida’s brutal sun, sudden rain, and nonstop sea spray. Whether you're chasing the bite offshore, hitting the flats at dawn, or just living that laid-back, salt-soaked life—we’ve got you covered.